Numbers and Narratives
Numbers and Narratives bridges the gap between the marketing/customer experience and data - come listen to marketing and CX experts talk about how to use data to better engage with your customers and provide a great experience.
Numbers and Narratives
Engine's Growth Strategy: Awareness, Partnerships, and Innovation
In this episode of Numbers and Narratives, hosts Ibby Syed and Sean Collins sit down with Keith Jensen, Chief Communications Officer at Engine, to discuss the revolutionary approach to business travel management. Keith shares how Engine is disrupting the traditional travel management company (TMC) model by offering a free, user-friendly platform that saves businesses time and money.
He explains how Engine's unique relationships with hotels and suppliers create a win-win situation for all parties involved, leading to an average of 26% savings for travelers. The conversation delves into Engine's impressive growth, challenges in creating awareness for a new category, and innovative marketing strategies like ABM at scale. Keith also discusses his transition from CMO to CCO, offering valuable insights into career development and the importance of aligning roles with personal strengths.
Tune in to gain actionable insights and learn how Engine is transforming the way businesses manage travel.