Numbers and Narratives
Numbers and Narratives bridges the gap between the marketing/customer experience and data - come listen to marketing and CX experts talk about how to use data to better engage with your customers and provide a great experience.
Episodes
60 episodes
From Zero to Billions: The Data Loops Behind Growth
Every marketer (and probably every finance leader) have wondered how incrementally valuable their work is. Colette Nataf got to experience that question, on both sides of the coin.- Unlimited budget (not a joke)- $0 in Facebook Ads spen...
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34:21
Hiring for Curiosity: The Skills AI Can’t Replace
This week, we sit down with Liz Reeves, Director of Client Care Operations at a North Carolina-based healthcare software company backed by Bertelsmann, to unpack a deceptively simple question: how do you use AI to reduce admin work without dilu...
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34:59
Reddit, AI, and the New Rules of Customer Insight
What happens when cutting-edge AI meets customer experience in some of the world’s most highly regulated industries? In this episode, we sit down with Sarah York, Chief Experience Officer and Fractional CMO, to unpack how AI is reshaping the wa...
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41:37
AI is giving us Ted Lasso energy
In this episode of Numbers and Narratives, we sit down with Hannah Carlson, founder of Inertia Growth, to explore how AI and automation are transforming the way companies operate, sell, and scale. Hannah breaks down how smaller teams c...
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47:07
The Future of Work: Why the Bar Just Raised
In this illuminating episode of Numbers and Narratives, hosts Ibby Syed and Sean Collins sit down with Justin Michaud, Director of Customer Care at Life360, to explore the cutting-edge world of AI in customer support. Justin shares his experien...
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37:20
AI Meets Automotive Care at FCP Euro
In this insightful episode of Numbers and Narratives, hosts Ibby Syed and Sean Collins sit down with Alejandro Villacís, the head of customer experience at FCP Euro, to explore the intersection of AI and customer service in the automotive after...
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42:19
7 Brutal Truths About DTC in 2025
In this episode of Numbers and Narratives, host Sean Collins sit down with Saverio Bianchi, founder of Atelier & Avenue, a boutique e-commerce and digital transformation consultancy. With over 20 years of experience working with luxury bran...
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39:11
Navigating the Hype: Agentic AI and Product Marketing
In this thought-provoking episode of Numbers and Narratives, hosts Ibby Syed and Sean Collins sit down with Haidee Griswold, Director of Technical Product Marketing at Anomalo, to explore the rapidly evolving world of AI and its impact on marke...
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32:01
Beehiiv's Secret Weapon: Geo-Targeted Marketing Experiments
In this episode of Numbers and Narratives, Sean Collins sits down with EJ White, Head of Growth at beehiv, to explore the cutting-edge world of marketing analytics and growth strategies. EJ shares his journey from agency work to leading growth ...
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1:01:59
Revolutionizing Email Marketing: Strategies for Dormant Subscribers
In this insightful episode, Sean Collins sits down with Dean Ginsberg, founder of Winback, to explore the often-overlooked world of email marketing and lifecycle management. Dean shares his journey from running digital transformations for enter...
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40:04
How to adapt your CX strategy as your company grows
In this episode of Numbers and Narratives, Sean and Ibby welcome Dan Budick, Senior Director of Customer Solutions at Bilt Rewards. With nearly four years at the company, Dan shares his journey from aspiring sports broadcaster to customer exper...
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33:27
The Art of Saying No: Prioritizing Features in Startups
In this episode of Numbers and Narratives, Sean and Ibby sit down with Michael Wolfe, a serial entrepreneur and startup veteran with over 25 years of experience founding and scaling B2B software companies. Michael shares invaluable wisdom on th...
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38:40
Balancing AI and Human Touch in Modern Customer Support
In this episode of Numbers and Narratives, Ibby Syed and Sean Collins dive deep into the world of AI-powered customer support with special guest Kenji Hayward, Head of Support at Front. As a veteran in the support industry, Kenji shares his uni...
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40:05
Responsible AI: Balancing Efficiency and Ethics in Business
In this episode of Numbers and Narratives, Sean and Ibby dive deep into the world of responsible AI with guest Sarah Payne, AI Strategy and Program Lead at Coinbase. Sarah shares her expertise on implementing AI across workflows while prioritiz...
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26:39
Amazon vs Retail: Navigating Sales Channels for Beauty Brands
In this enlightening episode of Numbers and Narratives, hosts Sean and Ibby sit down with Lisa Stroud, founder of True Beauty Lashes, to explore the fascinating journey from corporate America to entrepreneurship in the beauty industry. Lisa sha...
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44:22
The Art of Asking Good Questions in Customer Success
In this insightful episode, hosts Sean and Ibby sit down with Meaghan Kaplan from Cleo, an end-to-end caregiving platform, to discuss the intricacies of customer success and commercial operations in today's evolving business landscape. Meaghan,...
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28:44
Merging Marketing and CX: RJ Young's Secret to Client Satisfaction
In this episode of Numbers and Narratives, hosts Sean and Ibby sit down with Kamron Kunce, VP of Marketing and Customer Experience at RJ Young, to explore the fascinating intersection of marketing and customer experience in the B2B technology s...
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32:39
Why AI Can't Replace Human Touch in Customer Experience
In this episode of Numbers and Narratives, Sean and Ibby sit down with Michael Bair, founder of Bair Consulting, to explore the critical role of customer experience in today's business landscape. With over 20 years of experience across B2C and ...
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39:16
Scrappy Marketing Tactics for Bootstrapped E-commerce Brand
In this episode of Numbers and Narratives, Sean Collins sits down with Temilola Agbede, a seasoned e-commerce marketing expert with over 15 years of experience. Temi shares her journey from traditional retail to leading direct-to-consumer chann...
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35:54
Lessons from Duolingo to Buffer: Test Everything
In this insightful episode of Numbers and Narratives, hosts Ibby Syed and Sean Collins sit down with Maggie Glascott, Senior Email Marketing Manager at Buffer, to dive deep into the world of email personalization and testing. With an impressive...
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29:34
Building a Cultural Brand: Lessons from Adidas to Lucchese
In this enlightening episode of Numbers and Narratives, hosts Ibby Syed and Sean Collins engage in a riveting discussion with Austin Ripmaster, Chief Creative Officer and VP of Brand at Lucchese Bootmaker. Ripmaster offers listeners an exclusiv...
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38:20
Engine's Growth Strategy: Awareness, Partnerships, and Innovation
In this episode of Numbers and Narratives, hosts Ibby Syed and Sean Collins sit down with Keith Jensen, Chief Communications Officer at Engine, to discuss the revolutionary approach to business travel management. Keith shares how Engine is disr...
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34:09
Sexy Mayos, Backpacks and Influencers: Exploring opportunities in niche markets
In this captivating episode of Numbers and Narratives, hosts Ibby Syed and Sean Collins engage in a lively discussion with Nate Rosen, founder of Express Checkout and a leading voice in the CPG industry. The conversation centers around the chal...
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34:10
Risky Business: Which teams shouldn't use AI?
In this episode of Numbers and Narratives, hosts Ibby Syed and Sean Collins reunite with Aidan Parisian, partner at Connor Group, to explore the fascinating world of AI adoption in finance. As the podcast's first returning guest, Aidan brings h...
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43:43