
Numbers and Narratives
Numbers and Narratives bridges the gap between the marketing/customer experience and data - come listen to marketing and CX experts talk about how to use data to better engage with your customers and provide a great experience.
Episodes
43 episodes
Why AI Can't Replace Human Touch in Customer Experience
In this episode of Numbers and Narratives, Sean and Ibby sit down with Michael Bair, founder of Bair Consulting, to explore the critical role of customer experience in today's business landscape. With over 20 years of experience across B2C and ...
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39:16

Scrappy Marketing Tactics for Bootstrapped E-commerce Brand
In this episode of Numbers and Narratives, Sean Collins sits down with Temilola Agbede, a seasoned e-commerce marketing expert with over 15 years of experience. Temi shares her journey from traditional retail to leading direct-to-consumer chann...
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35:54

Lessons from Duolingo to Buffer: Test Everything
In this insightful episode of Numbers and Narratives, hosts Ibby Syed and Sean Collins sit down with Maggie Glascott, Senior Email Marketing Manager at Buffer, to dive deep into the world of email personalization and testing. With an impressive...
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29:34

Building a Cultural Brand: Lessons from Adidas to Lucchese
In this enlightening episode of Numbers and Narratives, hosts Ibby Syed and Sean Collins engage in a riveting discussion with Austin Ripmaster, Chief Creative Officer and VP of Brand at Lucchese Bootmaker. Ripmaster offers listeners an exclusiv...
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38:20

Engine's Growth Strategy: Awareness, Partnerships, and Innovation
In this episode of Numbers and Narratives, hosts Ibby Syed and Sean Collins sit down with Keith Jensen, Chief Communications Officer at Engine, to discuss the revolutionary approach to business travel management. Keith shares how Engine is disr...
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34:09

Sexy Mayos, Backpacks and Influencers: Exploring opportunities in niche markets
In this captivating episode of Numbers and Narratives, hosts Ibby Syed and Sean Collins engage in a lively discussion with Nate Rosen, founder of Express Checkout and a leading voice in the CPG industry. The conversation centers around the chal...
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34:10

Risky Business: Which teams shouldn't use AI?
In this episode of Numbers and Narratives, hosts Ibby Syed and Sean Collins reunite with Aidan Parisian, partner at Connor Group, to explore the fascinating world of AI adoption in finance. As the podcast's first returning guest, Aidan brings h...
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43:43

Next-Gen Ecomm: A more personalized Future - with Matt Bahr, CEO Fairing
In this episode of Numbers and Narratives, Ibby Syed and Sean Collins welcome Matt Barr, the innovative mind behind Fairing, a leading post-purchase survey platform. Matt takes listeners on a fascinating journe...
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34:24

Mastering Technical Marketing: Insights from a Braze Expert - with Allan Heo
This episode of Numbers and Narratives takes listeners on a journey through the evolving landscape of marketing technology. Hosts Ibby Syed and Sean Collins welcome Allan Heo, founder of For Now Marketing, who shares his expertise on Braze and ...
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34:57

Founder-Led Marketing: Leveraging AI Without Losing Authenticity - with Lauren Vriens
In this episode of Numbers and Narratives, hosts Ibby Syed and Sean Collins engage in a thought-provoking discussion with Lauren Vriens, a startup advisor, former general manager at Revel and VP of Growth Strategy at Accenture, about the changi...
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36:18

Agency Management 101: Lessons from a Marketing Veteran - Krystina Rubino
This week, we had an insightful conversation with Krystina Rubino about managing agencies for optimal output and setting yourself up for success. Krystina brings a wealth of experience from her time at various agencies and her current ro...
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46:05

Elevating Marketing and CX In Luxury Retail - with Juliana Evangelista
This week, we had a fascinating chat with Juliana Evangelista about what makes luxury customer experience actually luxurious. Juliana comes with a really interesting perspective from working with brands like Swarovski on how to train retail tea...
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41:22

Everything You Need To Know About Podcast Advertising - Giancarlo Bizzarro, Crooked Media
This week, we had a super interesting chat with Giancarlo Bizzarro from Crooked Media about the ins and outs of podcast advertising. It was fascinating - turns out there's way more to this than just throwing money at podcasts and hoping people ...
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29:27

How SEO Ruined the Internet, and why AI is going to save it - Sean and Ibby
This week, we had a pretty fascinating chat about how SEO and content marketing are changing. Turns out 97% of web pages get zero (yes, actually zero) traffic from Google, and we went into detail about how SEO has basically ruined the internet ...
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23:10
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Bundling Vs. Unbundling: The SaaS Debate - Sean and Ibby
In this episode of Numbers and Narratives, we rambled about a wide array of things including conference experiences, the trend of bundling vs. unbundling in SaaS products, and the challenges of building software for small businesses. K...
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26:06

Everything Gets Ruined by Marketers - Ibby and Sean
In this episode of Numbers and Narratives, Ibby and Sean engage in a candid discussion about the changing landscape of B2B marketing, particularly focusing on the decline of cold email outreach and the rise of AI-powered marketing tools. They e...
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30:11
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Corporate Philanthropy: Where Customer Success and Impact Meet - Rebecca Holliday, Groundswell
In this episode of Numbers and Narratives, we spoke with Rebecca Holliday, Head of Customer Success and Impact at Groundswell. Rebecca shared insights on corporate philanthropy, employee engagement, and the evolving landscape of donation platfo...
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32:48

Email Marketing: Everything You Need to Know - Naomi West, Parcel
In this episode of Numbers and Narratives, we speak with Naomi West, a seasoned email and lifecycle marketer (currently at Parcel). Naomi shared insights from her extensive experience in the email marketing space, including her work with variou...
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36:06

Valuing Customer Data: Insights for Marketing and Product - Stefan Stahl
In this episode of Numbers and Narratives, we sat down with Stefan Stahl to discuss the intricacies of product development and customer data utilization. Stefan, with his background in mechanical engineering and experience leading product teams...
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30:42

CX and AI: Pitfalls and the Future Ahead - Disha Gosalia, Career CCO
In the latest episode of Numbers and Narratives, we engaged in an insightful discussion with Disha Gosalia about the transformative impact of AI on customer experience (CX). Gosalia, drawing from her extensive experience in the customer experie...
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33:22

Transforming Customer Feedback into Action - Rich Donnellan, Aro
Hey everyone! This week on Numbers and Narratives, we had an enlightening conversation with Rich Donnellan, Head of Customer Experience at Aro. Rich shared valuable insights on building a hardware-software product aimed at helping families redu...
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28:28

How to Build The Best Customer Facing Culture - With David Karp, CCO @ DISQO
Hey everyone! This week on Numbers and Narratives, we had an insightful conversation with David Karp, an experienced leader in customer success and post-sales operations. David shared valuable perspectives on building strong customer relationsh...
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42:17

AI's Impact on Customer Support and Authentic Connections - Justin Crosby, Tula
Hey everyone! This week on Numbers and Narratives, we have an exciting episode featuring Justin Crosby, the Head of CX at Tula Skincare. We delve into the crucial role of customer experience in omnichannel strategies and how Tula navig...
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25:47

Leveraging AI for Better Go-to-market - with Aidan Parisian, Connor Group
Hey everyone - this week, we've done a much longer episode of Numbers and Narratives with Aidan Parisian of the Connor Group. We dove deep into AI's role in go-to-market strategies, the importance of data analytics, and the power of resilience ...
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56:19

Achieving Relevancy and Trust in Marketing - w/ Drew Price
Hey everyone - this week, we had an incredible conversation with Drew Price. We dove deep into career growth, the importance of personalization in marketing, and how to build trust with your customers. Drew shared insights on creat...
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28:59
