Numbers and Narratives
Numbers and Narratives bridges the gap between the marketing/customer experience and data - come listen to marketing and CX experts talk about how to use data to better engage with your customers and provide a great experience.
Numbers and Narratives
Scrappy Marketing Tactics for Bootstrapped E-commerce Brand
In this episode of Numbers and Narratives, Sean Collins sits down with Temilola Agbede, a seasoned e-commerce marketing expert with over 15 years of experience. Temi shares her journey from traditional retail to leading direct-to-consumer channels for major brands like Estée Lauder and innovative startups. The conversation dives deep into the evolving landscape of e-commerce marketing, exploring the delicate balance between data-driven strategies and brand building.
Temi offers valuable insights on launching new brands, emphasizing the importance of brand positioning from day one. She discusses how to approach marketing differently for bootstrapped versus venture-backed companies, and shares creative strategies for reaching audiences organically. The episode also touches on the changing role of marketers, highlighting the need for a data-driven approach while not losing sight of brand building and customer connection.
One of the most compelling takeaways is Temi's perspective on the future of direct-to-consumer (DTC) marketing. She challenges the notion that "DTC is dead," instead framing it as an essential channel rather than a strategy in itself.
Tune in to expand your marketing toolkit and gain a fresh perspective on building successful online brands.