Numbers and Narratives
Numbers and Narratives bridges the gap between the marketing/customer experience and data - come listen to marketing and CX experts talk about how to use data to better engage with your customers and provide a great experience.
Numbers and Narratives
Why AI Can't Replace Human Touch in Customer Experience
In this episode of Numbers and Narratives, Sean and Ibby sit down with Michael Bair, founder of Bair Consulting, to explore the critical role of customer experience in today's business landscape. With over 20 years of experience across B2C and B2B companies, Michael shares his expertise on how businesses can differentiate themselves through exceptional customer support.
The conversation delves into the limitations of AI in customer service, the importance of human interaction, and why many companies are overestimating the impact of chatbots. Michael emphasizes the need to focus on creating "raving fans" who will renew and refer others, especially in B2B contexts. He also discusses the challenges faced by e-commerce and SaaS businesses in standing out in crowded markets, highlighting how marginally better products are often not enough to retain customers.
The episode provides valuable insights for founders and senior leaders looking to improve their customer experience strategies. Listeners will gain a deeper understanding of how to measure the true impact of customer interactions and why treating customer experience as a cost center can be detrimental to business growth.
Tune in to learn how you can transform your approach to customer experience and create a competitive edge in your industry.
https://bairconsulting.co/
https://www.linkedin.com/in/michaeljbair/