Numbers and Narratives
Numbers and Narratives bridges the gap between the marketing/customer experience and data - come listen to marketing and CX experts talk about how to use data to better engage with your customers and provide a great experience.
Numbers and Narratives
Beehiiv's Secret Weapon: Geo-Targeted Marketing Experiments
In this episode of Numbers and Narratives, Sean Collins sits down with EJ White, Head of Growth at beehiv, to explore the cutting-edge world of marketing analytics and growth strategies. EJ shares his journey from agency work to leading growth at beehiv, a newsletter-focused email marketing platform that has seen explosive growth. The conversation dives deep into the challenges of communicating marketing impact to stakeholders and the innovative solutions EJ has implemented.
A highlight of the episode is the discussion of beehiv's use of advanced media mix modeling through Blue Alpha, a tool that has revolutionized their ability to measure and optimize marketing spend across channels and geographies. EJ provides fascinating examples of how this technology has allowed them to validate the impact of brand marketing efforts, including a successful New York subway campaign.
The episode also touches on the importance of authenticity in marketing, the challenges of content creation for experienced marketers, and the value of continuous learning from industry thought leaders. Don't miss out on this opportunity to learn from one of the industry's rising stars - tune in now!
Talk to EJ: ej@beehiiv.com
Learn from him: https://www.linkedin.com/in/edwardjwhiteiii/
A more casual place to learn from him: https://x.com/ej_beehiiv
Start a newsletter: https://www.beehiiv.com/
Great minds we referenced:
https://www.optimizesmart.com/
https://www.kaushik.net/avinash/
https://www.simoahava.com/