Numbers and Narratives
Numbers and Narratives bridges the gap between the marketing/customer experience and data - come listen to marketing and CX experts talk about how to use data to better engage with your customers and provide a great experience.
Numbers and Narratives
Reddit, AI, and the New Rules of Customer Insight
What happens when cutting-edge AI meets customer experience in some of the world’s most highly regulated industries? In this episode, we sit down with Sarah York, Chief Experience Officer and Fractional CMO, to unpack how AI is reshaping the way companies connect with their customers from startups to established enterprises.
Sarah shares how data-driven insights and automation can elevate the customer journey without losing the human touch. We explore how brands like Chewy use personalization to turn routine interactions into moments of delight, why building with data in mind is essential, and how AI audits and benchmarking can transform marketing efficiency.
We also dive into the evolution of marketing, from affiliate networks to influencer partnerships, from Google to Reddit, and how generational shifts are redefining where and how customers engage. Plus, Sarah reveals how to use AI responsibly in content and lead generation without losing authenticity.
If you’re passionate about the future of AI, marketing, and customer experience, this one’s for you.
Subscribe for more data-driven conversations on Numbers and Narratives — where insight meets impact.
https://www.linkedin.com/in/sarahyorktx/