Numbers and Narratives
Numbers and Narratives bridges the gap between the marketing/customer experience and data - come listen to marketing and CX experts talk about how to use data to better engage with your customers and provide a great experience.
Numbers and Narratives
From Zero to Billions: The Data Loops Behind Growth
Every marketer (and probably every finance leader) have wondered how incrementally valuable their work is. Colette Nataf got to experience that question, on both sides of the coin.
- Unlimited budget (not a joke)
- $0 in Facebook Ads spend (also not a joke)
Colette is one of the best leaders in the growth marketing space. And she does that while navigating the extremely tough (and regulated) healthcare space.
Check out this episode to learn:
- How to do customer research THE RIGHT WAY
- Where your performance marketing dollars should be going
- The wild story about buying your company BACK
https://lightninggtm.com/
https://www.linkedin.com/in/colettenataf